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Brand, Campaign
Restaurants
2025
Salt and Ember
A brand and launch film for three restaurants and a bakery.
Client
Salt and Ember Hospitality
Services
Brand, Campaign
Year
2025
Team
4 people, 12 weeks
The challenge
What the client needed
Salt and Ember was opening three restaurants and a bakery in a renovated port warehouse, with eight weeks to go and no name on the door. The founders had a menu, a wood-fired oven and strong opinions.
Build one brand that holds a bakery and a fine dining room.
Fill the opening month before the doors open.
Keep it warm without turning it into a cliché.
The approach
How we went about it
We named the group after the two things every dish shares, and drew a mark from the shape of the oven mouth. The palette is smoke, salt and a single ember orange, and it carries from the bakery bag to the tasting menu.
The launch film is 90 seconds of the kitchen at work, with no voiceover and no stock footage.
Brand: name, mark, palette, menus, signage, bags and boxes.
Campaign: launch film, poster set, gift card programme.
Site: reservations, menus and an events page.
Results
Opening month fully booked
100%
of opening month booked
2.3x
gift card sales vs target
18k
film views in the first week
The first night felt like it had always been there. People thought we had been open for years.
Daniel Costa, co-founder of Salt and Ember
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