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Product, Campaign
Electric bikes
2026
Ferrow
The rider app and the launch campaign for a new line of city e-bikes.
Client
Ferrow Mobility
Services
Product, Campaign
Year
2026
Team
5 people, 16 weeks
The challenge
What the client needed
Ferrow was about to launch its first connected bike and the app was an afterthought: a map, a lock button and a battery gauge, bolted onto a prototype. Riders needed it every day, and the launch date was fixed.
Design a rider app that earns daily use, not just a first install.
Make the launch campaign match the product, not the pitch deck.
Ship before the spring sales window.
The approach
How we went about it
We spent the first two weeks riding. The most used screen turned out to be the one nobody had drawn: a glanceable view of range, lock state and the next service, readable in sunlight at arm's length.
The launch campaign borrowed that same plain language. One poster system, three bike colours, and a short film made from rider footage rather than studio shots.
App: onboarding, ride view, lock and share, service booking, accessibility pass.
Campaign: poster system, 30 second film, landing page.
Build: handed to Ferrow's engineers with component specs and motion notes.
Results
40,000 app installs in the launch month
40k
installs in the first month
4.8
average store rating
27%
of riders book a service in the app
Halyard treated the app as part of the bike. Riders tell us it feels as well made as the frame.
Mika Aalto, head of product at Ferrow
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