← All work
Web, Product
Healthcare
2025
Oakmoor Health
One booking site and patient app for four clinics.
Client
Oakmoor Health Group
Services
Web, Product
Year
2025
Team
6 people, 20 weeks
The challenge
What the client needed
Oakmoor ran four clinics, each with its own phone number, its own booking tool and its own idea of how to say 'cancel'. Patients rang the wrong clinic, and about one appointment in six was missed.
One place to find a clinic, a doctor and a free slot.
Reminders that patients actually act on.
An app that works for people who are not confident with phones.
The approach
How we went about it
We built the booking flow first and tested it with 18 patients aged 19 to 83. The result is a three step flow with large targets, plain words and a reminder that can be answered with one tap: confirm, move or cancel.
The marketing site and the patient app share the same components, so a change to the booking flow lands in both places on the same day.
Website: 4 clinic pages, 22 service pages, accessible by default.
App: booking, reminders, records and a simple family view.
Research: 18 usability sessions and a review with the front desk teams.
Results
Missed appointments down by a third
-34%
missed appointments
68%
of bookings made online
92
patient satisfaction score
Patients stopped phoning to ask where to go. The front desk finally had time to look after the people in the room.
Dr. Tunde Okafor, medical director at Oakmoor Health
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