← All work
Brand, Web
Legal services
2025
Marlowe Finch
An identity and website that make a law firm sound like people.
Client
Marlowe Finch LLP
Services
Brand, Web
Year
2025
Team
3 people, 10 weeks
The challenge
What the client needed
Marlowe Finch advises founders, studios and independent publishers. Its old website listed twelve practice areas in legal language and had a contact form that sent three tiny words to a shared inbox.
The partners wanted to look established without looking like every other firm in the city.
Replace legal jargon with plain, specific language.
Help the right clients self-select and write a useful first message.
Keep the site easy for the partners to edit.
The approach
How we went about it
We rewrote the site with the partners over six short sessions: every page starts with the decision a client is facing, not the area of law. The identity is a confident serif wordmark, a single deep red and a lot of white space.
The enquiry form asks four questions that a lawyer would ask first, and routes each one to the right partner.
Brand: wordmark, colour, type, stationery, email signature.
Website: 14 pages, a plain-English guide, enquiry routing.
Training: a two hour session so the partners can publish themselves.
Results
Enquiries up 48 percent after launch
+48%
qualified enquiries
-35%
time to first reply
100
Lighthouse accessibility score
Clients now tell us the site sounds like we do on the phone. That was exactly the point.
Laura Finch, partner at Marlowe Finch
Want a result like this?
Tell us what you are working on. We will say honestly whether we are the right studio for it.