← All posts

Studio

Aug 24, 2026

4 min read

Why we publish our prices

A year of showing day rates on the website, and what it did to the conversations we have.

Amara Dlamini

Abstract illustration for Why we publish our prices
Abstract illustration for Why we publish our prices

Two years ago we put our day rate and a typical project range on the services page. A few people told us this would scare clients away. It did, a little, and that was the point.

The right conversations

Enquiries got fewer and better. The first call is now about the problem instead of the budget, and we no longer spend an hour with people who cannot afford us.

What we still keep private

Rates for ongoing retainers and anything involving equity. Those depend on too many things to fit on a page.

Keep reading

Halyard

An independent design and development studio. Brand, web and product, made by a team of eight.

Some links are partner links. NS. Studio may earn a commission.

© 2026 Halyard. Halyard is a fictional studio: the people, clients, projects, numbers and addresses on this site are made up.

Built with Framer

Create a free website with Framer, the website builder loved by startups, designers and agencies.