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Studio
Aug 24, 2026
4 min read
Why we publish our prices
A year of showing day rates on the website, and what it did to the conversations we have.
Amara Dlamini
Two years ago we put our day rate and a typical project range on the services page. A few people told us this would scare clients away. It did, a little, and that was the point.
The right conversations
Enquiries got fewer and better. The first call is now about the problem instead of the budget, and we no longer spend an hour with people who cannot afford us.
What we still keep private
Rates for ongoing retainers and anything involving equity. Those depend on too many things to fit on a page.


