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Research
Aug 3, 2026
5 min read
A week of research is usually enough
How we run a five day research sprint when a project does not have the time or budget for more.
Kofi Mensah
Full research programmes are wonderful and often not on offer. A focused week still teaches you more than a month of opinions.
The shape of the week
Monday: agree the questions and book the sessions.
Tuesday and Wednesday: five to eight conversations with real users.
Thursday: sort what you heard into patterns.
Friday: decide what changes, and write it down.
The key is to stop at the end of the week. A rough answer on Friday beats a perfect one in a month, because the project is still listening.
